Growth · Product · Go-to-market

Hi, I'm Jahnavi.

I'm doing a PGP in Technology & Business Management at Masters' Union, after a B.A. (Hons) in Economics from the University of Delhi. I like using data to grow businesses: I've run performance marketing, built a Shopify store from scratch, and improved operations at an EdTech company.

Portrait of Jahnavi Bonu
3.2xROAS on Facebook Ads campaigns
+40%monthly revenue at Urban Swift
150+students advised at UpTop Careers
₹20L+in scholarships secured for students

Experience

Jul 2025 – Sep 2025

Urban Swift Live project

Dropshipping of home utilities
  • Launched and managed a Shopify store; A/B-tested pages and UI/UX lifted conversions by 35%
  • Ran Facebook Ads campaigns at 3.2x ROAS across several product categories
  • Used market and competitor research to find high-margin products, growing monthly revenue by 40%
  • Scaled the portfolio to 12+ SKUs and cut procurement costs by 27% by reworking the supplier network
  • Introduced data-driven pricing and dynamic discounts, raising average order value by 18%
  • Automated parts of fulfilment, cutting delivery lead times by 20%
Jul 2024 – Sep 2024
Gurugram

UpTop Careers

Academic Counselor · EdTech platform for executive education with IIMs and top business schools
  • Advised 150+ students with data-led plans, reaching 85% GPA targets and securing ₹20L+ in scholarships and aid
  • Built query frameworks for 500+ students and automated workflows, cutting response time by 60%
  • Streamlined core operations with leadership, reducing inefficiencies by 35% and raising satisfaction by 25%+
Dec 2022 – Feb 2023
Remote

Slytherin Solutions Pvt. Ltd. Internship

Digital Marketing Intern · Digital marketing company
  • Used SQL and Google Analytics to optimise funnels, lifting conversions ~20% and revenue by ₹5L+ a month
  • Ran SEO and funnel revamps that grew organic traffic by ~40%
  • Built KPI dashboards for reach, CTR and conversions, improving ROI by 30% and cutting reporting time by 40%
  • Coordinated cross-team workflows, speeding up campaign launches by 40%

Education

2025 – Present
Gurugram

Masters' Union

PGP in Technology & Business Management · Strategy, Marketing, Corporate Finance, Operations
  • Core Member, ProdMan Club (selected 1 of 3 from 70+ applicants)
2021 – 2025
New Delhi

Dr. Bhim Rao Ambedkar College, University of Delhi

B.A. (Hons) Economics
  • Joint Secretary, Department of Economics
2017 – 2019
Visakhapatnam

Sri Chaitanya Junior College

  • Class 12: 93.8% (top 3 percentile of 12 lakh+ students)
  • Class 10: 95% (top 2 percentile of 16 lakh+ students)

Leadership & Community

ProdMan Club, Masters' Union

Core Member · 2025

Planned and ran 5+ product management bootcamps end to end, doubling engagement, and brought in external speakers for flagship PM initiatives.

Arthshala, Dept. of Economics, DU

Joint Secretary · 2021

Led a fest with 200+ attendees from concept to delivery, owned budgeting and fund allocation, and improved budget efficiency by 20%+.

E-Cell, IIT Madras (Paradox)

Organiser · 2022

Drove 600+ students to entrepreneurship events and hosted sessions with experts on IPOs, fundraising and scaling.

Animal Aid Unlimited, Udaipur

Volunteer · 2023

Supported daily animal care and resource coordination, and helped grow community engagement with the NGO's programmes.

Skills & Certifications

Business

Go-to-marketConsultative sellingNegotiation LeadershipScale & operationsStatisticsProblem solving

Tools

SQLPower BIGoogle AnalyticsExcel Financial modellingFigmaNotionPowerPointShopify

Certifications

Forward Program

McKinsey & Company · 2025

Foundational Level in Programming & Data Science

IIT Madras · 2024

NISM Series VIII – Equity Derivatives

NISM · 2023

Fundamentals of Data Analysis in Excel

CFI · 2022

Intro to ML, DL & Computer Vision

AI Club, IIT Madras · 2022

Fundamentals of Digital Marketing

Google · 2021

Let's talk

I'm open to roles and projects in growth, product and go-to-market. The quickest way to reach me is email or LinkedIn.